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Kazakhstan was represented at the World Travel Market by a number of companies, including: SkyWay Travel; Ontustik Tourism Center; Kan Tengri Expeditions; Turan Asia; Astana Convention Bureau; and the Ulytau National Historical and Cultural and Natural Museum-Reserve. The event was held on 6-8 November at ExCel London. Kazakhstan's stand at the WTM was jointly organised by the Committee for Tourism; the Ministry of Culture and Sports; the Foreign Trade Chamber of Kazakhstan; as well as the Kazakh Tourism National Company and was supported by the Kazakh Embassy in the UK.
Kazakhstan's stand – themed Kazakhstan. A Country of the Great Steppe – was decorated with national ornaments and picturesque photos. A TV screen placed in the centre of the stand showed short films about Kazakhstan's cultural and historic heritage.
Kazakhstan's display at the WTM attracted significant interest from visitors. Guests were offered promotional materials and were presented with interesting travel destinations. Musicians dressed in Kazakh traditional gowns skillfully played Kazakh national instruments, including the qobyz, zhetygen and shanqobyz.
The stand was attended by Ambassador Idrissov, who learned about travel packages offered by Kazakh travel agencies. Given Kazakhstan's immense travel potential, Mr Idrissov stressed the importance of promoting Kazakh tourism to a global audience. He encouraged representatives from Kazakhstan's travel industry to participate in top international tourism events and play an active role in helping attract potential foreign visitors.
The Kazakh delegation also attended various events held at the WTM. Notably, Ms Gulnara Keneyeva, Counsellor to the Chairman of the Kazakh Tourism National Company, took part in the UNWTO & WTM Ministers' Summit 2017 as well as the IHIF at WTM London: Ministers' Destination Investment Symposium. She also made a presentation at a special briefing hosted by the Kazakh Embassy in the UK. The briefing was attended by the officials from Air Astana and Aviareps air agency, UK travel experts, and representatives from Travel Weekly Magazine. A representative from Kazakh Tourism National Company made a presentation, and developments in Kazakhstan's tourism industry were discussed.
A special stand was organised at the World Travel Market by representatives from Almaty's tourism industry. Visitors were introduced to Almaty's popular tourist attractions, and tasted the national cuisine. The stand's main highlight was the famous Almaty Aport apples, which were flown in to London especially.
World Travel Market has been held annually in London since 1980. It is the leading global event for the travel industry, with travel companies offering packages to almost 5,000 destinations. WTM generates more than £2.5 billion worth of business contracts.